Brand Values

Brand Values are currently under review to be updated in February 2017.

The below values & conclusions were the outcome of the Corporate Redesign Process in 2012.

• The core brand Tipico was and will be focussed on sports betting. Sport remains a major theme for the brand creation.
• Tipico’s current brand appearance is directed towards customers who are well informed about sports betting. In the future, the brand appearance should be open to new target groups without loosing the general expert feel.
• Security, trust, clarity and seriousness are important values for Tipico's customers. These values should also be transported by the new corporate design.
• Innovative capability and constant progression are a part of Tipico's culture and should be reflected by design as well.
• Emotionality and enthusiasm are parts of the brand personality that should be intensified by design in the future.