COOPERATIONS
Tipico is a team player and as such maintains good contacts with all sectors of sport. As an active partner of many athletes and teams, we maintain a number of collaborations that we express visually with relevant partner logos. We have created two ways:
- Cooperation Logo on a brand level (eg. Oliver Kahn)
- Cooperation Logo as a System (Teams)
Cooperation logos on brand level are based on the appendix, but are adapted to take specific features of the partner brand into account (eg dimensions). They are primarily used when the partnership has its own means of communication (Tipico Card, etc.) like in the partnership with Oliver Kahn.
The systematic solution is the same for most partners and primarily suitable for a partnership regardless of whether the partner or Tipico is the sender.
KOOP OLIVER KAHN
Für besonders wichtige Partnerschaften die auch über eigene Medien verfügen, haben wir das Co-Branding auf Markenebene entwickelt.
Der Aufbau ist identisch mit dem Aufbau des Markenappendix. Abweichend vom Markenappendix ist das Oliver Kahn Logo auf schwarz einzusetzen (Oliver Kahn Markenvorgaben). Die Größe des Appendix orientiert sich dabei an den Dimensionen des Partnerlogos.
COBRANDING SYSTEMATICS
The co-branding logo combines the trademarks of their respective partners and the Tipico logo into one unit. The consequential joint logo is ideal for highlighting a partnership in various media. It DOES NOT satisfy the function of the standalone Tipico logo and must not take its place. For the creation of further co-brandings, a logo template is available for download.
Variants
The co-branding logos are available in both portrait and landscape formats. This landscape variant is the primary variant and is used wherever the medium allows a meaningful use. The portrait variant is, for example, designed for use on jerseys. It is used wherever the use of diagonal variant does not make sense or isn't possible.
Additionally there are also variants for use on different backgrounds: The version with the continuous black border is preferably used on white backgrounds. The version with a white border is for use on all other colors which exhibit a sufficient difference from the white space in the logo.
Kooperation Bayern München
Kooperation HSV
Kooperation RB Leipzig
Kooperation Freiburg
Kooperation Austrian Bundesliga
