Imagery

The imagery is part of the corporate design and as such driven by the brand values ​​and communicative content.

Use structure, content and style to portrait self-confidence, strength and sovereignty as well as sympathy and convey authenticity.

The photographs shown here are mostly available on the Tipico image database. For questions, please contact us.

Advertising Communication

When it comes to sports betting it’s all about emotions (of the athletes and the bettor), about victory or defeat and the decisive moment in the game. This emotionality is the core component of the new Tipico imagery, and runs independently of the implementation through all advertising media. A strong focus in the motif, different sharpness levels, the “right moment” and a dynamic screen layout are style-defining means.

Commercial communication – examples Sports Photography

Application Example

Commercial Communications – Cut

For both advertising and requiring explanation topics (such as certain betting services), there is the possibility of using Cut in communication. They help to convey a communicative message quickly. For your application, that the design must be as simple and striking. Cut should always be caused by perspective and shadowing a spatial impression.

Commercial communication – examples Cut

Application examples

PR photography

For the PR photography and illustrations of the corporate offices in Malta and Frankfurt other requirements apply. The motifs in this area vary widely, ranging from portrait to landscape shots, so that appropriate imagery is selected.

PR photography Malta

The Maltese impressions serve to illustrate the advantages of the business location and show impressions from the Maltese working and living environment. Possible motives here are infrastructure, tourist destinations or the theme of internationality.

PR Photography Portraits

When shooting portraits, people should be depicted authentically, sovereign and self-confident. Stereotypical “business poses” or “job application images” must be avoided in any case.

PR photography Office

The PR photography of the office shows typical work situations in the various departments of Tipico. Reflect the employees in their real work environment as authentically as possible, eg. at work in front of the monitors, in a meeting, etc.

Key Visual

Tipico has a “key visual” classification, which is linked by an identical visual language and about the effect of the diagonal hatching.

The key visual is very suitable in combination with the diagonal systematics – to create style-defining media without the use of other images. For small media, the key visual is mostly unuseable. Check in each case whether a smaller version with modified grid must be implemented.

The preferred motif is the visual “game”. Make sure the motifs are not accidentally flipped because logo and hatching would no longer be displayed correctly. For each visual (except for the motif “Tor”), there is a specially made mirrored version.

Key Visual Scene game

Key Visual Scene Goalkeeper

Key visual motif shot

Key Visual Scene Trapping

Application Example