SPONSORING APPLICATIONS
Standard Logo Application
In sponsorships, the negative logo application (white text on red background) is preferred because it generates more attention at a distance.
The positive application logo (red lettering on a white background) is only used when an application on white or light ground is requested by the partner.
The minimum distance of one "o" on all sides must be maintained, if not exceptional demands are made on the long-range effect of the logo.
Minimum Distance Logo Application
The available sponsorship areas often differ in shape and size ratio. To increase the long-range effect of the logo, it may be placed at a minimum distance of two "I" to the edge.
LED Boards Applications
On LED stadium boards our goal is maximum visibility of the logo at a long-range, especially for TV broadcasts. For this reason the Tipico logo is placed on LED boards as large as possible. With a total height of 72 pixels only 2 pixels distance to the outer edges is to be catered for. (based on season 2012/2013). The diagonal of 12.5 ° can be included to increase the brand recognition in the design.
Connection of the Trade Mark Law
The brand extension "SPORTWETTEN" is typographically added to the LED boards to achieve maximum readability. It's applied as a headline in Neo Sans Medium and inherits its height from the Tipico- "o". The distance of the extension to the logo is a 3/4 "o". If you use a campaign slogan instead, the minimum distance of one "o" applies.
Colors and Exceptions
Graphics and animations are always created in RGB mode (color profile: sRGB). Since white surfaces tend to flare on LED boards, create them with a share of 15% black to reduce the luminosity.
Red writing on a white background looks thinner because of the luminosity of the white LED surfaces. Therefore it was further expanded to include an outline of 1 pixel. The tracking has also been expanded.
Print-Board Applications
At sporting events we often sponsor printed bands. Depending on the format the Tipico Logo, the diagonal and the brand additive ("Sports betting" & URL) can be used.
Logo size
The minimum distance depends on the requirements for a long-range effect. Generally, the sponsoring minimum distance of 2 "I" is used. If this is not sufficient, the logo distance on the LED boards is used.
Color
Tipico bands have the greatest long-distance effect in negative format (white on red). An exception would be adhering to strict club guidelines (in trainingcamps for example). Here Tipico has to be subordinate.